Tasti D-Lite

At a Glance

Products & Services: Frozen desserts

Number of Locations: 60

Total Investment: $234K - $423.3K

Founded: 1987

Began Franchising: 2008

About Tasti D-Lite

The first Tasti D-Lite opened in New York in 1987, selling a dairy-based soft serve frozen dessert with fewer calories and carbs than most frozen yogurts and ice creams. Stores offer a rotating selection of over 100 self-serve flavors. In 2007, the company was acquired by a private equity firm, Snow Phippps Group. The headquarters was moved to Franklin, Tennessee, and new CEO James Amos, Jr., (former CEO of Mail Boxes Etc.) began franchising nationwide in 2008.

Franchise Units

Year U.S. Canadian International Company Owned
2012 53 0 5 2
2011 53 0 4 2
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Missouri, Midwest, North Carolina, Northeast, New Jersey, New York, Oregon, Pennsylvania, South, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, West, Washington.
Franchisor is seeking new units in Asia, Australia/New Zealand, Central America, Eastern Europe, Middle East, Mexico, South America, Western Europe.

Startup Costs, Ongoing Fees and Financing

Total Investment: $234,000 - $423,260
Franchise Fee: $30,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $250,000
Liquid Cash Available: $70,000
Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is allowed..

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week. 1 week at certified training location; online training
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #331 (2012),
Top New: #26 (2012),