2014 Franchise 500
At a Glance

Products & Services: Kickboxing fitness classes

Number of Locations: 93

Total Investment: $110K - $299.9K

Founded: 2009

Began Franchising: 2012


Michael Parrella opened his first martial arts school in 1991. In 2009, he used his years of industry experience to start, and he began franchising the concept in 2012. locations offer group kickboxing fitness classes.

Franchise Units

Year U.S. Canadian International Company Owned
2014 86 0 2 5
2013 64 1 2 3
2012 53 0 0 2
2011 N/A N/A N/A 2
2010 N/A N/A N/A 1
Where Seeking Franchisees: Franchisor is seeking new franchise units in the U.S.,Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, South America, Western Europe.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $110,000 - $299,850
Franchise Fee: $39,900
Ongoing Royalty Fee: 6%
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 20% off franchise fee
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters.
Ongoing Support: Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives, Lease Negotiation
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Online

Franchise Ranking History

Franchise 500®: #291 (2014),
Fastest-Growing: #56 (2014),
Top New: #14 (2014),