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British Swim School USA

2014 Franchise 500
#434
At a Glance

Products & Services: Swimming lessons for ages 3 months and up

Number of Locations: 21

Total Investment: $46.9K - $71.3K

Founded: 1981

Began Franchising: 2011

About British Swim School USA

Former British national swimmer Rita Goldbert opened her first private swim school in 1981 in the basement of a Victorian house in Manchester, England. Ten years later, she brought British Swim School to the U.S., and another twenty years later she began franchising the concept. Franchisees offer swimming and water safety lessons for children as young as three months old.

Franchise Units

Year U.S. Canadian International Company Owned
2014 18 0 1 2
2013 15 0 0 2
2012 7 0 0 6
2011 0 0 0 6
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $46,900 - $71,250
Franchise Fee: $29,500
Ongoing Royalty Fee: 10%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 20% off franchise fee
Financial Requirements
Net Worth: $75,000
Liquid Cash Available: $50,000
Operations
35% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: up to 10 days. At franchisee's location: up to 7 days.
Ongoing Support: Meetings, Grand opening, Internet, Field operations/evaluations
Marketing Support: Ad slicks,

Franchise Ranking History

Franchise 500®: #434 (2014),
Low-Cost: #79 (2014),
Top New: #50 (2014),