Real Deals on Home Decor

At a Glance

Products & Services: Home decor, furniture & accessories

Number of Locations: 73

Total Investment: $101.5K - $161.5K

Founded: 2003

Began Franchising: 2006

About Real Deals on Home Decor

Real Deals on Home Decor got its start in 2003 when Jeff and Marisa Humphrey turned the bottom floor of an old cotton mill in Jefferson, Georgia, into a showroom and began selling discount designer furniture and home decor. Marisa's sister Carie Kelsey and her husband Nate followed suit, opening their own Real Deals on Home Decor store in Idaho Falls, Idaho, later that year. Other relatives opened more stores over the next few years, and in 2006 the company began officially franchising.

Franchise Units

Year U.S. Canadian International Company Owned
2012 70 1 0 2
2011 68 0 0 2
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $101,500 - $161,500
Franchise Fee: $25,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable

Franchise Ranking History

Franchise 500®: #294 (2013), #281 (2012),

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