RSVP Publications

At a Glance

Products & Services: Direct-mail advertising

Number of Locations: 92

Total Investment: $44.9K - $176K

Founded: 1985

Began Franchising: 1998

About RSVP Publications

RSVP Publications designs, prints and mails color postcards advertising upscale local businesses, directing their mailings toward the wealthiest 20 percent of homeowners. The company was started in 1985 and began franchising in 1998. It is currently headquartered in Tampa, Florida.

Franchise Units

Year U.S. Canadian International Company Owned
2014 92 0 0 0
2013 92 0 0 0
2012 87 0 0 0
2011 96 1 0 0
2010 116 1 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $44,900 - $176,000
Franchise Fee: $30,000 - $120,000
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: 10% off franchise fee
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $25,000
Operations
Franchise can be run from home. 30% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 7 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperatives
Marketing Support: National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #451 (2012), #268 (2010),
Low-Cost: #99 (2012), #63 (2010),
Top Home-Based: #75 (2010),
America's Top Global: #199 (2010),

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