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SuperCoups

At a Glance

Products & Services: Co-op direct-mail advertising

Number of Locations: 28

Total Investment: $28.8K - $46.5K

Founded: 1982

Began Franchising: 1984

About SuperCoups

SuperCoups was founded in 1982 and began franchising in 1984. SuperCoups is based in East Taunton, Massachusetts, and is a Valassis company.
In 2006, SuperCoups redefined its territory size from 80,000 households per unit to 60,000 households per unit.

Franchise Units

Year U.S. Canadian International Company Owned
2013 28 0 0 0
2012 31 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.

Startup Costs, Ongoing Fees and Financing

Total Investment: $28,750 - $46,500
Franchise Fee: $28,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 1 week. At franchisee's location: 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations
Marketing Support: Ad slicks,
Other marketing support: Franchisee committee for marketing & business development

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