SuperCoups

At a Glance

Products & Services: Co-op direct-mail advertising

Number of Locations: 21

Total Investment: $28.8K - $38.5K

Founded: 1982

Began Franchising: 1984

About SuperCoups

SuperCoups was founded in 1982 and began franchising in 1984. SuperCoups is based in Norwell, Massachusetts, and is a Valassis company.
In 2006, SuperCoups redefined its territory size from 80,000 households per unit to 60,000 households per unit.

Franchise Units

Year U.S. Canadian International Company Owned
2014 21 0 0 0
2013 21 0 0 0
2012 31 0 0 0
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
California, Delaware, Florida, Georgia, Kentucky, Maryland, Maine, Northeast, New Jersey, New York, Rhode Island, Texas, Virginia, Wisconsin.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $28,750 - $38,500
Franchise Fee: $28,000
Ongoing Royalty Fee: Varies
Term of Franchise Agreement: 5 years, renewable
Veteran Incentives: 20% off franchise fee
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $50,000
Operations
Franchise can be run from home. 10% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1. Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 5 days (non-consecutive). At franchisee's location: 3 days.
Ongoing Support: Newsletter, Meetings
Marketing Support: Co-op advertising,
Other marketing support: Local advertising

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