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TheHomeMag

Home-improvement magazine

Background

Founded: 2002 Franchising since: 2006
1732 S.E. 47th Terrace
Cape Coral, Florida 33904
Phone:
(239)549-6960


Franchisor is a privately-held company with 17 employee(s); 9 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 17 0 0 5
2008 18 0 0 7
2007 10 0 0 9
2006 0 0 0 8
2005 N/A N/A N/A 6

Where Seeking Franchisees
In the U.S. Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, North carolina, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

Exclusive territories available.
Territory size: 50,000-250,000 prequalified single family homes

Costs and Fees

Total investment: $110K-135K
Franchise fee: $19K/34K
Ongoing royalty fee: 5.5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No No
Startup Costs No No
Equipment No No
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Cash liquidity requirement: $169K
Business Experience:
  • General business experience
  • Sales & management skills

Operations
  • 15% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 4 - 5
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 1 week
  • At franchisee's location: upon request

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Internet
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Ad slicks

Other marketing support
  • Website

Rankings

Franchise 500® rank:
#445 (2009);

Top New Ranking:
#48 (2009);


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