We're Rolling Pretzel Company

At a Glance

Products & Services: Soft pretzels, beverages

Number of Locations: 35

Total Investment: $81K - $206K

Founded: 1996

Began Franchising: 2000

About We're Rolling Pretzel Company

Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.

Franchise Units

Year U.S. Canadian International Company Owned
2014 21 0 0 14
2013 26 0 0 14
2012 27 0 0 17
2011 31 0 0 14
2010 33 0 0 13
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $81,000 - $206,000
Franchise Fee: $15,000
Ongoing Royalty Fee: 5%
Term of Franchise Agreement: 5 years, renewable
Financial Requirements
Net Worth: $100,000
Liquid Cash Available: $30,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 6 - 8. Absentee ownership of franchise is allowed. (36% of current franchisees are owner/operators).

How This Franchise Supports Franchisees

Training: Available at headquarters: 7 days. At franchisee's location: 7 days.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Lease Negotiation
Marketing Support: Ad slicks, Regional advertising,

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