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We're Rolling Pretzel Company

Homemade soft pretzels & beverages

Background

Founded: 1996 Franchising since: 2000
Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
2500 W. State St.
Alliance, Ohio 44601
Phone:
(888)549-7655/ (330)823-0575


Franchisor is a privately-held company with 10 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 43 0 0 9
2008 44 0 0 9
2007 46 0 0 8
2006 48 0 0 6
2005 45 0 0 4

Where Seeking Franchisees
In the U.S.

Special Programs
We’re Rolling Pretzel Co. annually supports Alliance High School’s “Alliance Top Gun Wrestling Tournament” and the Alliance City Schools.

Costs and Fees

Total investment: $65K-154K
Franchise fee: $15K
Ongoing royalty fee: 5%
Term of agreement: 5 years, renewable
Express/kiosk option available

Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Qualifications
Net worth requirement: $100K
Cash liquidity requirement: $30K
Business Experience:
  • General business experience

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 6 - 8
  • Absentee ownership of franchise is allowed. (36% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 7 days
  • At franchisee's location: 7 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

Marketing Support
  • Ad slicks
  • Regional advertising

Rankings

Franchise 500® rank:
#301 (2005);


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