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Wetzel's Pretzels

2014 Franchise 500
#157
At a Glance

Products & Services: Soft pretzels, lemonade, hot dogs

Number of Locations: 296

Total Investment: $156.3K - $370.95K

Founded: 1994

Began Franchising: 1996

About Wetzel's Pretzels

Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.

Franchise Units

Year U.S. Canadian International Company Owned
2014 267 1 16 12
2013 257 0 15 12
2012 253 0 20 11
2011 236 21 17 11
2010 227 21 15 10
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $156,300 - $370,950
Franchise Fee: $35,000
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
Operations
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 4 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks,

Franchise Ranking History

Franchise 500®: #157 (2014), #141 (2013), #126 (2012), #134 (2011), #167 (2010),
Fastest-Growing: #87 (2010),
America's Top Global: #118 (2013), #104 (2012), #110 (2011), #133 (2010),

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