Wetzel's Pretzels

2015 Franchise 500
At a Glance

Products & Services: Soft pretzels, lemonade, hot dogs

Number of Locations: 298

Total Investment: $156.6K - $370.9K

Founded: 1994

Began Franchising: 1996

About Wetzel's Pretzels

Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.

Franchise Units

Year U.S. Canadian International Company Owned
2015 269 2 19 8
2014 255 1 17 14
2013 257 0 15 12
2012 253 0 20 11
2011 236 21 17 11
Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $156,550 - $370,900
Franchise Fee: $35,000
Ongoing Royalty Fee: 7%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $200,000
Liquid Cash Available: $50,000
50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 5. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Accounts Receivable

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 4 days.
Ongoing Support: Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks,

Franchise Ranking History

Franchise 500®: #160 (2015), #157 (2014), #141 (2013), #126 (2012), #134 (2011),
America's Top Global: #118 (2013), #104 (2012), #110 (2011),

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