Wild Bird Centers of America Inc.
At a Glance
Products & Services: Bird-watching & feeding supplies
Number of Locations: 79
Total Investment: $94.9K - 149.3K
Founded: 1985
Began Franchising: 1990
Private Owned
About Wild Bird Centers of America Inc.
Longtime bird-watching enthusiast George H. Petrides Sr. opened his first Wild Bird store in 1985 in Cabin John, Maryland. In 1990 the company began franchising. In addition to its Wild Bird Centers of America Inc., the company also offers Wild Bird Crossing stores designed for smaller markets.Besides selling bird watching and feeding equipment and gifts, Wild Bird Centers and Wild Bird Crossings provide demonstrations, kids' programs and other educational events.
Wild Bird Centers has locations throughout the United States and Canada and is now based in Glen Echo, Maryland.
Franchise Units
| Year | U.S. | Canadian | International | Company Owned |
| 2008 | 78 | 1 | 0 | 0 |
Where Seeking Franchisees: Franchisor is seeking new franchise units throughout the U.S. and Canada.
Startup Costs, Ongoing Fees and Financing
Total Investment: $94,900 - $149,300
Franchise Fee: $23,000
Ongoing Royalty Fee: 3.5-5.5%
Term of Franchise Agreement: 10 years, renewable
Franchise Fee: $23,000
Ongoing Royalty Fee: 3.5-5.5%
Term of Franchise Agreement: 10 years, renewable
Financial Requirements
Net Worth: $150,000
Liquid Cash Available: $33,000 - $50,000
Operations
3% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).| Financing Type | In-House | Third Party |
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How This Franchise Supports Franchisees
Training: Available at headquarters: 6 days. At franchisee's location: 1-2 days. At annual convention (3 days/year); additional training optional
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives,
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,
Other marketing support: Local advertising support
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