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Franchise Columnist Jeff Elgin

Article Archive
Franchise Investment vs. Return
Figuring the ROI on a franchise opportunity isn't as easy as it sounds.

Mandatory Marketing Programs
Franchisors say you have to pay marketing fees. But where is your money going?

Franchising: What You're Actually "Buying"
And what happens when the contract runs out

Franchise Terminology
Get a handle on the terms before you invest in any opportunity.

What to Expect From a Franchisor
From training to marketing, here's a list of the assistance and support you should receive from a franchisor.

Finding Franchise Financing
All you have to do is go to the bank, right? Wrong. First you must explore all your financing options.

Franchise Advisory Boards: The Advantages
Why their existence bodes well for a franchise system

Franchise Startup Costs
What do all those terms in the UFOC mean?

Weighing Protected Territory Options
Bigger isn't necessarily better.

Is That Franchise a Good Opportunity?
We can't say, but we'll tell you how to figure it out.

How Much Money Can I Make?
Some franchisors are tight-lipped with this information, but there are ways to figure it out.

Evaluating a Franchise Opportunity
You need advice, yes--but you need it from the right people.

Nonnegotiable Franchise Agreements
Franchise agreements set in stone are often the best kind.

Evaluating New Franchises
Proceed with even more caution.

Don't Waste Your Time
The acid test for a good franchise opportunity

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