Portfolio.com - Business News and Opinion
Crisis P.R. Firms
BY Willow Duttge
Got problems? These masters of message will make them disappear.The Culturati: August
What some leading business executives are doing in the last month of summer.Game of Hearts
Predicting complex nuclear-attack scenarios used to be the, er, bomb in computer modeling. Now it's complicated human systems that test new drugs and forecast, in a first-ever test, one person's cardiac fate.Crude Reporting
BY Howell Raines
If journalists aren't asking the right questions about prices at the pump, then who is?Why High WiFi?
BY Joe Brancatelli
Solving the mystery of why some hotels provide free internet access, while others hit you with major fees.Runway Money
Airports around the country are trying out surprising sources of income. Anyone want to buy some hay?Thain in Vain
BY Megan Barnett
Merrill Lynch needs capital and has no good options. It has its C.E.O. to thank.Web of Lies
BY Kate Murphy
What to do when a competitor smears you anonymously on the Web? Call in the cybersleuths.Southwest's Seven Secrets for Success
BY Joe Brancatelli
The Texas airline stays profitable by keeping things simple: one plane, one class of service, one-way fares.No Word From Our Sponsors
Coke, G.E., and McDonald's will get global exposure from the Beijing Olympics. Now they need to end their silence on China.Fuels of the Future
BY David Ewing Duncan
By focusing on corn-based ethanol and ignoring alternatives such as algae, Congress may make a mistake as big as one the Romans made two millennia ago.Hand-Built and High-Tech
Morgan Motor Co.'s custom cars may look classic, but with fighter-jet bodies and fuel-cell innards, they're far from throwbacks to a simpler time.Setting the Bar
BY Joe Brancatelli
A host of upscale new drinking establishments means business travelers no longer have to languish at dreary, dingy airport bars.Tall Order
Starbucks' chief caffeinista faces penny-pinching customers, a plunging stock price, and competition from Dunkin' Donuts and McDonald's. Can Howard Schultz keep his company from getting creamed?What to Know About Joe
Just when you thought it was safe to order a grande half-caf, the coffee market is changing.Deja Vu Skies
BY Joe Brancatelli
Recent airline troubles don't signal the end of the industry, just a return to its past. What to expect next in the cycle.Extreme Networking
A group of internet entrepreneurs take male bonding to a whole new level with their jet-fighter flights and dune-buggy races--and just maybe secure some new business in the process.Bank Job
BY Jesse Eisinger
Financial firms from Citigroup to Lehman are raising money at a breakneck pace, convincing investors that the worst is over. They couldn't be more wrong.Happiness Is a Big Fat Paycheck
BY John Cassidy
A new study's surprising conclusion about what money can buy.Credit Crunch Angels
Tight credit has hobbled some entrepreneurs, but angel investors are still willing to step in where bankers fear to tread.Fighting for Its Life
Smacked down by the U.F.C., the International Fight League is on the mat and bleeding cashFather Knows Better
Words of wisdom-not from industry leaders, but the men who helped them become leaders.McCaw's Next Bet
The telecommunications pioneer wouldn't let a small thing like two big company failures slow him down. He's back with a new plan to remake the nation's wireless landscape.Trouble Reverse?
With the housing boom gone bust, lenders are now peddling reverse mortgages to cash-hungry boomers who don't want to sell in the storm.Multiplex Marketing
It's summertime, and the movie-product tie-ins are flourishing. Is it really worth all the fuss for advertisers? You bet.All Business, Always Trouble
BY Joe Brancatelli
What's at the heart of the all-business-class airlines failures? Real estate.Don't Miss
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