Even though the number of homebased business owners is growing,
they're still fighting credibility problems with those people
who equate a homebased business with a hobby. If that's your
situation, make sure customers and others in the business community
know that you're serious about what you do.
To gain respect in the business community, get out of the
house-and get known. If you position yourself as a leader, you get
more publicity. Taking a leadership role in your chamber of
commerce, networking group or trade association ensures that your
company's name shows up frequently on the organization's
letterhead, press releases and anything else sent to the
community.
One woman who runs her regional calendar service from her home
happens to be a world-class civic volunteer. She's articulate
and smart. She's willing to be a spokesperson for various
causes and manages to fit everything in because of her homebased
setup. She also keeps her ears open for other things going on or
being planned, and that allows her to beef up her calendar.
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Excerpted from 303 Marketing Tips Guaranteed to Boost Your
Business