"First, since immigrating to the U.S. from Mexico 20 years ago, I recognized early on while working for my uncle's food distribution business the buying power and growth opportunity in the U.S. Hispanic market. Secondly, I never took no for an answer and looking back there were many instances when accepting defeat would have stopped us in our tracks. Lastly, I have surrounded myself with a trustworthy team that complements me. I have never worked for a large corporation and thus only have had my entrepreneurial experience to rely upon and by surrounding myself early on with complementary associates our team has been able to sustain growth and continually add value to the brands we represent."
"Being the preeminent marketer and distributor of consumer packaged goods reaching the U.S. Hispanic market."
"Jim McIngvale's advice to "Always think big.""
"The advice and active participation on our board of directors from the owners of one of our original brands Tajin Seasoning, provided a needed third-party perspective helping to professionalize the business. Also the need for information and pull marketing in the disparate U.S. Hispanic retail grocery market drove us to hire technically able, bilingual salesmen to execute in-store marketing efforts for our brands and provide the data capture necessary for accurate visibility."