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What should I keep in mind while starting an IT business?

Answered by Steve Adams
Be very focused on your customers. Make sure that your company is solving a real problem that customers are willing to pay for. . .

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How do I decide whether to keep existing staff of the business I'm buying?

Answered by Elinor Robin
I hope you go into this with an open mind. Avoid making judgments based on age, gender, race, etc. . .

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What are my rights if I purchased a franchise that didn't have a license in my state?

Answered by Jeff Elgin
It sounds like you have multiple challenges to deal with--first is the licensing issue. . .

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How much of my profit should I spend on marketing?

Answered by Pattie Simone
First, a general rule of thumb is to plan on investing at least 10 percent of your gross annual income in marketing. . .

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Meet the Experts

	Steve Adams Internet/E-Commerce
	Greg Digneo Business Opportunities
	Zeke Camusio Internet/E-Commerce

	Michael Kaleikini Sales & Marketing
	Lena West Online Business
	Kim T. Gordon Marketing

	Pattie Simone Marketing
	Penny Morey Human Resources
	Tim Berry Business Plans

	Brad Sugars Business Operations
	Jeff Elgin Franchise
	Rosalind Resnick Money and Finance

	Elinor Robin Employee Management
	Nina Kaufman Legal
	Bonnie Price Marketing

Pam Newman
Financial Management

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