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Sales & Marketing

Your How To Guides for Sales & Marketing



Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
Reviewing Your E-Mail Marketing Campaign
5 big questions that'll help you evaluate and improve your e-mail marketing efforts
Get the Most From Your E-Mail Marketing
Do your e-mail marketing campaigns deliver the best possible results? Find out by testing these three key variables.
The 10 Commandments of Great Copywriting
Follow these tips to help you create clear, concise, lively writing that captures your e-mail readers’ attention.
Get Referred to the Top Dog
Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
How to Effectively Use Testimonials
Adding this single element to your website can multiply your profits--and get your customers selling your products for you.
Selling 101
Don't let the sales process intimidate you. This thorough how-to will teach you how to focus on benefits, develop a USP, and deliver a killer sales presentation.
Crafting a Memorable Logo
Our branding expert shares five reasons why your business needs a logo your customers won't forget.
How to Attract Visitors to Your Site
Go from having zero visitors to attracting thousands of qualified buyers with these 8 easy steps for creating a knockout traffic-generating campaign.
Crafting an Opening Sales Statement
You've got just eight short seconds to grab your prospect's attention and land an executive sales appointment. This sales expert shows you how.
8 Tips for a Successful Sales Call
Learn the vital telephone skills every salesperson needs to avoid rejection.
The Basics of Branding
Learn what this critical business term means and what you can do to establish one for your company.
Build Sales with E-Mail Marketing
Follow these three steps for an affordable campaign that yields a strong ROI.
Closing the Sale
Learn how to ask the right questions that will help you complete each sale like a star.
Overcoming the "It Costs Too Much" Objection
The price of your product doesn't have to be a hurdle any longer. Try these techniques for getting past "no."
Gathering Competitive Intelligence
Get the low-down on the competition with this handy guide.
How to Better Manage Your Sales Process
Get your priorities in order, and watch sales roll in.
How to Sell in 60 Seconds
When selling, you have one minute to pique your prospect's interest. Here are some tips to make the most of your time.
7 Tips for Writing Dynamic Sales Letters
Beat your writing--and sales--block with these great tips.
Researching Your Market
Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.



Recent Articles & Resources
Insight from Business Experts
Sell
There you go, that’s my best advice. The best way to deal with the economy, at least right now, today, is to sell. You’re the CEO. You’re probably not going to invent the next widget or come up with that innovation that changes everything (or if you do, you won’t be ...

What A Small Business Can Learn From Tabasco Sauce
I've been reading Jeffrey Rothfeder's book McIlhenny's Gold, which details the history of the family and company behind the well known Tabasco Sauce you've probably used many times in your life.  It's a fascinating book for business buffs, in part because the McIlhenny family seems to do almost everything wrong ...

Stock Market Mumbo Jumbo
When it comes to the economy and the stock market, I'm clueless. :) I'm relatively well educated, and I understand some general concepts, but often the market seems, at best, counterintuitive, and, at worst, completely random. So, trying to make sense of it one day, this cartoon popped out. ...

The Sole of a New Machine
Zappos is a machine. Who would have thought that so many people would buy $1 billion worth of shoes from an online retailer? Not me. I would have said that women want to see, touch, and smell the shoes that they are buying. Certainly, they’d want to make sure they ...
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