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Help & How-To

Advertising & PR

Your How To Guides for Advertising & PR



The Art of the Bylined Article
Do you have what it takes to be published? If so, this PR tactic can really help your business.
Positioning: Setting Your Business Apart
Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Dumb Advertising Moves to Avoid
Want to make an effective ad? Don't make these common mistakes.
Attract Attention With a Feature Article
Get the press you want by crafting a feature story that’ll get picked up by the papers.
How to Track Ad Results
3 strategies for determining if you're spending your advertising dollars wisely
Choosing the Right Advertisement For Your Business
Create an ad that does your business justice with this advice from our advertising expert.
Building a Successful Advertising Plan
Before you can advertise effectively, you need to answer these important questions.
Implement a PR Strategy in 7 Days
Building publicity for you and your business can be done one day at a time.
A Press Release Primer
Simple how-tos that will help you construct an attention-getting release
Advertising Your New Business
How to get big results with a small budget
Calculating Your Ad Budget
Before you pour money into advertising, figure out exactly how much you should spend.
Finding Ad Inspiration
Gain a competitive advantage by studying your competitors' advertising.
How to Generate Publicity for Your Business
Make the buzz be about you.



Recent Articles & Resources
Insight from Business Experts
Ten Steps to Successful Online Book Marketing
Marketing your book online is both rewarding and challenging. It’s rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the challenging part. There is a method to marketing your book online that you'll need to follow ...

Some Quick Tips For Small Businesses In This Financial Crisis
The best advice I ever heard was when a wise person said to me the time to evaluate your business cost and cash position is not when times are tough but when times are good. Even so, most people don't do that. However, there are many things a business ...

Venture Capital: Hurt By The Credit Crisis?
Recently, there has been some discussion about whether the credit crisis is helping or hurting venture capitalists. The argument that it is helping holds that the credit crisis has made returns from venture capital investments more favorable than returns from other types of private equity. The high returns to private equity ...

For Small Businesses, We Ride it Out
For many small businesses -- mine included -- the effects of the credit crisis playing out around us day by day, hour by hour, have not changed what we do. Many of us have felt no impact -- at least not so far. Oh, sure, we might have started to feel ...
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