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Marketing Your Invention

Taking Your New Product to Market
Start small and create a timeline for taking your product to national distribution.

Taking Your Invention to a Trade Show
Gain awareness for your new product with this guide to planning for a trade show.

Selling Your Invention
Whatever your sales experience, we have the steps you need to get your product on the shelf.

The Top 6 Mistakes Inventors Make
Learn the biggest mistakes you can make in the inventing process, and how you can avoid them.

Mail Call
Mail order catalogs can be a startup inventor's surefire route to success.

Marketing Tips for Launching a New Product
Follow these seven steps to successfully introduce and market your latest product or service.

It's in the Mail
How to land your product on the pages of a catalog

A Fair to Remember
Exhibiting at a trade show or fair can make your new product unforgettable—if you do it right.

All Systems Go
Here's how to get sales of your new product off the ground, using the Internet as your launching pad.

Seller's Market
Don't want to leave the selling of your product up to a licensee? Do it yourself on commission.

Lighting the Way
In the dark because your oddball product doesn't fit with buyers? There is success at the end of the tunnel.

Raiser's Edge
Are your attempts at selling to retail stores going nowhere? Maybe your product needs a good fund-raiser.

Market a New Product on Any Budget
Let the whole world know about your latest product launch, even on the tightest budget.

Want Some of This?
A good product is nothing without a customer who wants to buy it.

Basic Invention Marketing
You have an invention—and you want people to know about it. Here are the basics to help you get just what you want.

The Shallow End
Don't start by diving into bigger markets—get your product's feet wet by finding a profitable niche.

Trade Show Basics
When it's your turn to showcase your product, you need to be prepared.

You Could Be on TV
...with your product, that is. Here's how.

Zzzzzz . . .
Worried your product will be a bore to consumers who think they've seen it all before? A good marketing strategy will let you rest easy.

In Good Company
Got a great idea but don't have the time to develop it yourself? Why not hire an invention marketing firm to turn your great idea into a great product?

Get a Patent on Your Own
Flying solo may actually be the best way to go. Our Inventions Marketing Expert explains why you don't need help from that invention promotion company.