Entrepreneurs Andy Medley and Scott Hill built their Indianapolis marketing and promotions firm PERQ by nurturing office culture, sometimes to a fault. Employees still have fun, but their focus these days is on winning at business.
Transformation By The Numbers
More Business In transformation
Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.
Early iterations of now famous tech startups are almost unrecognizable.
Raj Lahoti on turning obstacles into opportunities.
The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.
The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.
Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.
The financial crisis forced Vero Linens to find a new target market.
Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.
College Trep AJ Agrawal dishes about how he and GreekPull co-founder built a stellar team of mentors -- and you can too.
With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.
Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.
Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.
Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.
TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.
Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Branam Oral Health began life as the maker of the Gibby-Oral pacifier. But when sales of its natural toothpaste took off, the company pivoted.
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
On the path to startup success, expect to hit multiple roadblocks along the way.
This iconic shoemaker bounced back after the recession by revamping its product lines and distribution channel.
GoFundMe, a popular crowdfunding site, went through several iterations before it found its niche helping individuals rally around personal causes.
Learn how six major companies made the hard changes that renewed their companies and their bottom line.
Prepare to do things differently. These entrepreneurs are bringing big ideas that are shaking up seven major industries.
Two San Francisco-based startups, RelayRides and Getaround, have teamed up to create a new kind of car-rental company -- one that allows car owners to rent out their vehicles.
HitBliss, an online streaming site, allows users to pay for movies and TV shows with cash earned from watching ads.
BeeSafe Organic Lawn Care is scaling up organic fertilizer for commercial and institutional use.
Republic Wireless is a $19-per-month voice, text and data service that relies on Wi-Fi as its primary network.
Celly builds mobile social networks that can be accessed by any cell phone, unlocking possibilities for group communication during social and political protests.
Frends has transformed a way to listen to music into a must-have women's fashion accessory.
Julie Uhrman has created Ouya, an affordable, open-source console that can access a robust online gaming library.
Truly innovative companies pay attention to the things that most people ignore and ask questions that no one else thinks to ask. Here's how you can challenge the status quo.
If only you could go back and do things differently. But you can't. Instead, try to re-frame your thinking to take a more positive approach. Here's how.
Four steps to building your brand into something that's more true to you.
Stagnation may warrant radical change, but 'pivots' are too often punts -- not thoughtful, strategic redirections. Rather than undertake drastic measures in haste, startups ought to consider a regimen of constant flux.
J.C. Penney's ousted CEO made some bold marketing moves to try and turn the brand around. Customers weren't happy. Here are three key take-aways for your own marketing strategy.
You don't have to venture far to find the next big idea. Growing your business is all about knowing where to look for opportunities. Here are five places to start.
Why understanding human behavior is essential for new initiatives to thrive.
Follow these seven tips to get your finances on track in the New Year.
Plenty of business owners are looking to sell their businesses. Consider these seven points before writing your check.
A comeback starts with a vision for reinventing your company for the post-recession era.
About Business in Transformation
Today's business leaders know that disruption is now the rule, not the norm. To grow, their businesses must be nimble to evolve with changing technologies and business realities.
We celebrate the decision-makers who make their companies stronger, leaner and better, often changing their industries in the process.