Meet the visionaries on the forefront of the new green economy, where eco-friendly practices make business sense. These entrepreneurs are reinventing the way we live and work by driving change with sustainable solutions for today's challenges.
The celebrated entrepreneur urges startups to consider developing green solutions for the future.
The Farm-to-Table Founding Fathers
BY BRUCE SCHOENFELD
How a Silicon Valley veteran and an English-bred chef helped define the farm-to-table movement.
The Economist at the Forefront of the Farm-to-Table Movement
BY BRUCE SCHOENFELD
This business analyst is an unlikely leader in the economics of food localization.
How the Farm-to-Table Movement Is Helping Grow the Economy
BY BRUCE SCHOENFELD
Producing and using locally sourced food is becoming a sustainable business. Call it Foodie Inc.
Five Celebrities Making the Environment Their Business
BY Jason Ankeny
What do a Lincoln Continental, a Victoria Secret model and Kevin Costner have to do with each other? Environmentalism. Duh.
Upcycling Becomes a Treasure Trove for Green Business Ideas
BY Jennifer Wang
Forget recycling. Reusing materials discarded in the manufacturing process is a growing force behind a fresh new industry.
Play Video
The Innovators: Looptworks' Scott Hamlin (Video)
Co-founder of an upcycled clothing and accessories maker describes a new frontier for product innovations.
Rolling Stones Rocker Turns Eco Entrepreneur
BY David Ferrell
Inspired by his passion for the environment, keyboardist Chuck Leavell launches a global news network.
Clean Tech's New Boss: Hara Founder Amit Chatterjee
BY Jennifer Wang
Hara founder Amit Chatterjee brings a software angle to the green scene.
Patagonia Founder Yvon Chouinard on His Latest Social Venture
BY Jennifer Wang
Patagonia founder Yvon Chouinard is using music, fish and--of course--clothing to fuel environmental causes.
Two Urban Farmers Test the 'Eat Local' Business
BY BRUCE SCHOENFELD
More people are exploring microfarming as a way to become their own boss. A look at two moonlighting gardeners in Cleveland.
Nurturing Natural: Online Retailer Abe's Market Blends Etsy and Whole Foods
BY Jason Daley
This Web hub helps companies communicate their uniqueness and sell their goods.
Building a Home Decor Business on Recycled Bicycle Parts
BY Michelle Juergen
A Texas designer uses her passion for sustainable living to strike out on her own.
The Business of Building Artificial Reefs
BY Gwen Moran
An aquatic exhibits designer crafts a plan to reinvigorate his state's marine life and fishing industry.
How Yellow+Blue Is Making a Difference in the Wine Business
BY Jenna Schnuer
The Chester, Penn.-based wine company's early success shatters long-held industry standards. Plus, a look at other game-changers in the beverages industry.
Eco-Conscious Entrepreneurs Clean Up with a Soap Business
BY Maria Russo
A couple turns restaurants' cooking oil into soap -- and sells it back to the establishments.





