Electronic Arts' creative chief to join Kleiner Perkins

William "Bing" Gordon, who helped start video game company Electronic Arts and is its chief creative officer, will join venture firm Kleiner Perkins Caufield & Byers in June as a partner.

Gordon will take the title of chief creative officer emeritus at Redwood City-based EA (NASDAQ: ERTS), a company he helped to start in 1982.

He sits on the board of directors at Amazon.com and has a faculty post at the University of Southern California as part of a program EA invested in there.

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Menlo Park-based Kleiner Perkins was started in 1972.