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Entrepreneur Magazine: November 2009

Cover Story
Brewing Big (With a Micro Soul)
After 18 years of growth and with annual revenue about to break $100 million, Kim Jordan still maintains New Belgium's freewheeling spirit.

Features
Power of the Piggy Bank
A list of franchises that cater to kids--and their parents

That's a Starbucks?
When the coffee giant opened a 'stealth' outlet in its own hometown, it was the espresso shot heard around the world.

Honk if You Can Read This
Sign spinning has morphed from curbside oddity to performance art--and a surprisingly effective way for a startup to grab attention.

Why Now is the Time to Open a Restaurant
Rents are dropping, talented chefs are up for grabs and, most important, smarter diners are looking for value, not glitz.

Radicals & Visionaries
Peter Diamandis talks about what innovation really is while Tim O'Reilly calls the I-word era "dead on arrival."

Editor's Note: The New Bare-Bones Restaurant Model
How can this economy work for you? Just take a look at restaurants.



Columns
Doing Good
Expertise in the Field
Starfire Sports' founder applied what he learned in the tech sector to a nonprofit venture

Employee X vs. Employer X
Candid Talk About Stock Options
Companies are clear: Stock options may not gain value. But employees still expect them. A burned senior VP at a big bank says just to cut her a bonus check.

Franchise Ink
Is There a Tutor in the House?
Club Z! is earning high marks by sending credentialed teachers into the home

Opportunities
Culture Warrior
Yul Kwon won Survivor. Next: The fro-yo wars.

Personal Finance
The Importance of Being Liquid
Even amid signs of an economic bounce, it's still wise for entrepreneurs not to tie up their capital.

Sales Talk
Save the Sale With Service
5 strategies for polishing and protecting your customer-service reputation

Departments
Financial Fitness
Rev Up Your Own Stimulus Plan
Entrepreneurs are acting now to prepare for the economic upswing.

Going Forward
Irons Need Not Apply
For business travelers, a new breed of wrinkle-free cotton means rumpled days are over.

The Gift-Card Economy
Shoppers put $90 billion on gift cards last year. A few entrepreneurs saw an opportunity.

Business Unusual: Take One Website, Add Stroke of Genius
Amanda Hesser and Merrill Stubbs are tapping into the mad enthusiasm of home cooks.

Money
Wealth of Experience
A history of startup success in the mobile ad game--and a strong market position--paid off when the founders of Nexage launched a new funding campaign.

Start It Up
College Startups: Strip Down to the Essentials
Start small, with a basic idea and build from there.

I'll Have My Avatar Call Your Avatar
With Protosphere software, it's possible to have a meeting without actually...meeting.

The Angel in Your Pocket
New federal rules are making personal credit a better option for startups.

Tech
Shiny Object of the Month: The Write Stuff
The Lifescribe Pulse smartpen records and stores what you're writing--and hearing--as you write.

Small Box, Big Benefits
IBM's new Lotus Foundations Reach system provides a self-managing communications solution for businesses.

An Internet of One's Own
Verizon's MiFi 2000 is a pocket-sized modem and an invaluable tool for your mobile office.

Special Report: Doing Business With No Walls
Entrepreneur's guide to fully mobilizing your business--including the best gizmos to get the job done.

Can't Live With/Can't Live Without Mobile Me
Is Apple's over-the-air application that syncs contacts, e-mail and events across devices a critical tool for mobile entrepreneurs?

Web
The New Tastemakers
Social media meets online retailing at ThisNext.com, making everyone a critic.

Graceful Landing
A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.

Social (Networking) Security
How to Keep your company safe from privacy leaks online

Marketplace

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