"The World Wide Web is a very good way for many small businesses to advertise," Senjem says. "It's available 24 hours a day to the entire world. Annual cost for a Web page can be much less than one month's worth of TV or newspaper advertising. As with all advertising, look at how the Web fits into your overall marketing plan. It's obviously more beneficial to a specialized retailer or a business analyst than to a maintenance mechanic."
This article was originally published in the December 1996 print edition of Entrepreneur with the headline: Billboards & Bumper Stickers.
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