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Business Start-Ups magazine: May 1997

Cover Story
Beyond the Press Release
Develop a public-relations plan that will keep your business in the spotlight.

Features
Healthy, Wealthy And Wise
10 great ideas for starting a health, beauty or fitness business.

Leveling The Playing Field
How the new, small-business-friendly tax-reform laws can help you in an IRS audit.

Supplies In Demand
How Tom Stemberg's quest for consumer convenience grew into one of the main Staples of the office-supply industry.

The Choice Is Yours
Should you buy a franchise, a business opportunity, or go it alone? Don't leave this important decision to chance.



Departments
Building Blocks
Step 12: Live And Learn
Make smart business decisions by learning from your hands-on experience.

Computer Ease
A Lasting Impression
Incorporate innovative elements of design to create a dynamic and effective Web site.

FYI
Hot To Buy/Hot To Sell
New products for small and homebased businesses.

Home Front
Growing Pains
7 Ways to successfully prepare your business for its stages of growth.

Money Matters
Status Quotient
How to determine whether to classify workers as employees or independent contractors.

Starting Smart
Business Owners Score
Your Source for Small-Business News, Reviews, Trends and Troubleshooting.

Start-Up Mart
Small-Business Software
Streamline your business tasks by using these bestselling programs.

Youre The Boss
Become A Business Diplomat
Use these 8 tactful strategies to diffuse difficult people or situations.

Marketplace

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