Making Waves

By Laura Tiffany

Admit it. Sometimes you just want to tell customers to lighten up. If you stock Lumatec FlashCard Flashlights, you can help them do so. These handy flashlights weigh in at only one ounce and have a life of about one to two years when used for five-second intervals.

The waterproof, credit card-sized flashlights light up only when the "on" button is pressed, so there's no chance of accidentally draining the battery. They also feature a handy plastic pouch to hold an ID or business card. FlashCards come in more than 75 designs in four series, including standard colors; the masters series, which features famous paintings; the lifestyles series, which features scenic photographs; and NFL team logos. The flashlights can also be customized with a company logo or any four-color artwork.

The standard starter kit comes with 36 FlashCards (six designs) and a display fixture for $126. Wholesale price: $3.50 per FlashCard. Suggested retail price: $6.95 per FlashCard. Minimum order for Custom FlashCards: 100 at $3.50 each and a $75 setup fee.

From Lumatec Industries Inc., Austin, Texas. To order, call (800) 776-7945.