What do successful network marketers have that others lack? Here
are nine essential qualities you need to succeed in MLM:
1. Vision. What do you want to accomplish in your
MLM business? Be specific. Instead of saying, "I want to
surpass my previous salary sometime this year," say, "I
want to earn $4,000 per month by December of this year."
2. A burning desire to succeed. Desire is the
internal engine that propels you toward your goals. Fuel your
desire by reviewing your goals every morning and just before you go
to sleep at night. Using all your senses, visualize yourself
achieving your goals. If your goal is to earn enough money to buy a
sailboat by June, picture the boat; feel the railing; smell and
taste the salty air; and hear the sound of the wind whipping
against the sail.
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3. A businesslike attitude. MLM opportunities
typically have low start-up costs. Unfortunately, this often
translates into a weak commitment on the start-up marketer's
part. Commit to pursuing your MLM business as intensely as if you
had invested $100,000 to get started. Prepare a written business
plan--and follow it. Review your plan at least once a quarter. When
you treat your network marketing venture as a genuine business--as
opposed to a hobby you pursue "when you feel like
it"--you'll succeed.
4. Self-discipline. Do what you plan to do. If you
have 15 sales calls scheduled, make those calls--no matter what.
Each action you plan and accomplish takes you closer to your
goals.
5. Willingness to learn. Just because you were
successful in previous jobs doesn't mean you'll
automatically earn top dollar in network marketing. This is a new
game with a different set of rules. Take every opportunity to learn
those rules. Study books on MLM, attend seminars offered by your
parent company and spend time with your sponsors.
6. Belief in your product or service. Are you proud
to represent your MLM company? Do you get excited telling others
about the products or services you sell? When you believe in what
you do and the company you represent, you increase the likelihood
that prospects will, too.
7. A long-term focus. Beware of get-rich-quick
claims. Success in MLM, as in any type of business, takes time.
Define the necessary steps and commit to doing them--even when you
don't see tangible results right away.
8. A positive attitude. Surround yourself with
positive, enthusiastic people. Listen to cassette tapes and read
books that spur you on to maximum achievement. When you fill your
mind with positive thoughts, you generate the energy you need to
make your business flourish.
9. Persistence. As in any new business, you'll
face many obstacles on your way to achieving your goals. Resolvek
to go the distance. When times get tough, call your sponsors for
encouragement.
Bonnie Ross-Parker is a senior executive with The Peoples
Network, an Atlanta-based MLM company.
Contact Sources
Mannatech Inc., (800) 459-5013, suprhnet@cris.com
NuSkin International, (800) 487-1500
The Peoples Network, (800) 218-9916, http://www.gostarship.com/brparke
The Wood International Group, (949) 854-0484, doriswood@mlmradio.com
World Tech Marketing, (714) 653-9202, nxtstp@earthlink.com
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