Painting The Town
Make money with: dance classes, coupons, house painting.
By Jesse Hertstein
Who says an artisan must carry the burden of management,
advertising and customer service while still concentrating on
quality work? Certa ProPainters is whitewashing this
do-it-all-yourself mentality with a painting franchise that puts
business in the hands of the businessperson and leaves the skill to
the craftsperson.
Franchisees pay $20,000 for an exclusive territory and computer
software, and about $15,000 for a van and painting equipment.
Annual royalty fees are $9,250 the first year and $12,000
thereafter, and there's a 3-percent advertising fee with a
$6,000 cap. Franchisees are taught the ins and outs of paint
technology; how to give precise, consistent estimates; and how to
hire painters.
After two weeks of training, franchisees receive ongoing support
and assistance in a "flying start" program, in which they
start out painting home exteriors and move up to more difficult
commercial interior jobs.
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Certa emphasizes customer serv-ice, say president Charlie Chase
and vice president Tom Wood, in an industry that hasn't
traditionally put customers first.
For more information, call (800) 452-3782.
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