Back in 1988, Janice Aruta of Orlando, Florida, then 26, was
living the proverbial country song. Her husband had left her, her
income left her faster than it came in, and it seemed her dream
"to do something special with my life" had left her,
too.
Then Aruta read an ad that marked a turning point in her life.
"Current distributors netting six figures monthly!" it
promised. Despite her skepticism, Aruta called the number. A
distributor with NuSkin International (NSI), a network marketing
company that manufactures a line of personal-care products,
answered the phone.
"My choice was either to go back to school and learn how to
work for someone else for 30 or 40 years, or pursue my own business
with NSI and determine my own income and hours," Aruta
recalls. "To me, the choice was clear." She charged the
$80 initial fee on her credit card, beginning her entrepreneurial
career with Provo, Utah-based NSI.
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Since that day, Aruta, now 36, has been singing a different
tune. Her income has risen to more than half a million dollars per
year; she is happily remarried . . . and she is
living her dream of doing something special with her life.
The key to her success? Enthusiasm. "Network marketing is
about people and relationships," Aruta explains. "People
want to be around positive, caring and enthusiastic people. By this
I don't mean you have to act like a frenzied cheerleader or a
slick sales type. Genuine people are the ones who succeed in the
long run."
Aruta's advice to new network marketers: "Choose one
company, choose wisely and commit. Do whatever it takes to develop
a massive belief in the company, its management, its products or
services, its support [for distributors] and its growth potential.
My belief in NSI gave me confidence, and my commitment gave me
credibility with others. People follow committed people."
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