As you're speeding along on the Net, you may not realize how
much opportunity lies in those putt-putting behind you as you leave
them in the dust. A 1998 survey by the American Society for
Training and Development identified an increased need to provide
computer-skills training as the most significant human resources
trend today, with 90 percent of respondents citing IT training as
an area of increasing importance.
"I think there's always room for more
[computer-training businesses]," says Marnie L. Pehrson,
president of the International Association of Computer
Professionals and founder of Computer Enhancement Systems Business
Consultants, a Web site development company in Ringgold, Georgia.
"Up until the year 2003, for every 10 technical people needed,
there are only going to be seven available. There aren't enough
[people trained] to meet the technical needs of the world right
now."
The rapid pace of technological change is the biggest obstacle
cited by 72 percent of the survey respondents-and therefore the
biggest area of opportunity for entrepreneurs. With so many
organizations finding it hard to keep up with changing technology,
training in this area is in increasing demand. Potential clients
include executives at large corporations in need of training,
entrepreneurs who don't have their own in-house training
departments, and individuals who want to improve their skills in
order to compete in the job market.
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