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The Price Is Right

Personal Chef Tools

GEAR GUIDELINES: You'll need standard kitchen equipment (like pots, pans and spatulas). A batch of 550 recipes is available from the United States Personal Chef Association as part of its $1,700 training package. Budget $2,000 for marketing efforts, and don't forget a business phone line. A PC and printer are nice, but not essential. Total cost: $4,000

WHAT THEY SPENT: $2,000 for marketing, stationery and a phone line

FOR MORE INFORMATION: United States Personal Chef Association (http://www.uspca.com, 800-995-2135)

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