Name Your Price

For more on pricing strategies, check out these titles:

• How Much Should I Charge? Pricing Basics for Making Money Doing What You Love by Ellen Rohr (Max Rohr, $19.95, 417-753-3998)

• Power Pricing: How Managing Price Transforms the Bottom Line by Robert J. Dolan and contributor Hermann Simon (Free Press, $40, 800-331-6531)

• Pricing Strategy: An Interdisciplinary Approach by Morris Engelson (Joint Management Strategy, $50, 800-380-3406)

• The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits by Adrian J. Slywotzky, David J. Morrison and contributor Bob Andelman (Times Books, $25, 212-751-2600)

This article was originally published in the December 1999 print edition of Entrepreneur with the headline: Name Your Price.