You could say John Watson, owner of Columbus Research Inc., fell
into the computer training business. His company, started in 1995,
was initially created to build customized database applications for
businesses. But in 1997, Watson changed his focus to computer
training and software development after noticing clients were
demanding training software and online learning products.
Now, Columbus Research sells a computer program, On-Demand
Testing, that lets schools create standardized tests according to
students' language and cultural needs. The company also has a
Web site (www.eduseek.com)
where teachers and students can find educational materials and
courses. Watson plans to expand into online tutoring this year.
With 1998 sales estimated at $1.1 million, the change of course
seems to be a change for the better. "There's an
incredible need for [computer] training products, especially at
high school and elementary levels," marvels Watson, 34.
Computer training now encompasses using the Internet or
multimedia CD-ROMs to learn about any subject. "Increased
bandwidth is allowing more training to occur through the Internet,
intranets and teleconferencing," says Sharon Marsh Roberts,
chair of the Independent Computer Consultants Association.
"The industry is getting more diverse."
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According to market-research firm International Data Corp.,
technology-based training is experiencing exceptional growth, with
annual revenues expected to climb from $1.9 billion in 1998 to $7.6
billion in 2002. The fastest-growing market segment? E-learning
(Internet/intranet-based training)-which should blossom from $202
million in 1998 to $3.8 billion in 2002.