As you know, people don't go out of their way to visit a Web
site unless it has information they need. Lee and McConnell nailed
this one, too, with www.mountainboard.com. Information about the board,
upcoming races and new ways to generate thrills are par for the
course here; their target customers crave this information on a
regular basis. Plus, when prospects visit the site, they're
exposed to more information about MBS' products.
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