Big events create market awareness, adding credibility to the
company and helping to promote a new product. Most new inventor
companies don't have the resources to stage events and need a
partner. That's the same boat Lee and McConnell were in. But
they found a willing partner at Snow Valley Ski Resort in Big Bear,
California, a resort that catered to MBS' target market. Snow
Valley has a large terrain park for snowboarders and an expansive
skate park. Lee explains his success with Snow Valley as follows:
"We didn't need to make a full presentation to Snow
Valley. They're on the cutting edge. They didn't need much
convincing to give mountainboarding a try because it was geared
toward their customers."
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