The Big Chill
Fruits Of Labor
Visual presentation is paramount for juice bars, with décor
ranging from spirited, bright and colorful logos to mesmerizing and
uplifting wall murals contributing to their appeal. It was this fun
and appealing image that attracted David and Jill Williams, 33 and
35, respectively, and Jill's mother, Kathy Horne, to buy a Zuka
Juice smoothie bar in Salt Lake City in 1997. The partners were
soon itch-ing to grow and expand, but there was a big
problem--their area was full of company-owned Zuka stores.
"The [franchisor] really wanted me to go to Texas or somewhere
else to open more," explains David. Last December, intrigued by a concept called Jabooka Jooce,
based in Maui, Hawaii, the partners purchased the corporate entity
and trademark registration. They now offer Jabooka Jooce franchise
agreements for freestanding locations at costs ranging from
$102,000 to $192,000. Aside from the product, the marketing image
is a big part of what sets them apart from competitors. Colorful
surf scenes and ripe-fruit graphics create an attitude that makes
it cool to be in a Jabooka Jooce store, says David. "Our
graphics and presentation help bring the customers back again and
again."
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