Catch The Craze
Thou Shalt . . .
Ok, now that you've identified the phenomenon, how do you
jump on it? Iconoculture's Trend Commandments offer some sound
guidance. - Cast as wide a net as possible.
- Sift through the clutter for cultural `passion
points'--look for things that elicit an emotional, visceral
reaction.
- View everything as a sign requiring decoding--focus on the
meaning of things rather than the things themselves.
- Look for connections, parallels and analogies--make links
between trends popping up in different categories.
- Look to the margins--trends tend to bubble up from the fringes
of society.
- Don't confuse trends with values--think of trends as
indicators of deeper social values.
- Use history as an active resource and as a source of memory
marketing.
- Expect and capitalize on backlashes. Trends usually reverse
directions.
- Creatively surf trends instead of attempting to start
them.
- Focus on application, not prediction.
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What makes a good client gift?
What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
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