Entering the merchandising game starts with the application
process, which begins several years before a particular Olympics.
While Olympic marketing is organized as a joint venture between the
host country's Olympic sports governing body and the host
city's Olympic organizing committee, you should contact the
organizing committee's licensing division directly to get an
application and learn its particular procedures.
Be patient. Nothing is going to happen quickly. If you are
accepted, you'll pay, in advance, a percentage of your total
expected retail sales. You'll also pay a certain percentage of
predetermined royalties from your Olympic products.
The 1998 Winter Olympics will be held in Japan, followed by the
2000 Summer Games in Australia and the 2002 Winter Games in Salt
Lake City. It's never too soon to get started; the Salt Lake
City Olympic Organizing Committee is already accepting
applications.
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©For the 1998 Winter Olympics in Japan, contact the
Organizing Committee for the XVIII Olympic Winter Games, Nagano
1998, KT Bldg. 3109-63, Kawaishinden, Nagano City, 380 Japan, or
call 81-26-225-1959.
©For the 2000 Summer Olympics in Sydney, contact the Sydney
Organizing Committee for the Olympic Games, Penny Baker, Retail
Product Manager, GPO Box 2000, Sydney 2001, Australia, or call
61-2-297-2000.
©For the 2002 Olympic Winter Games in Salt Lake City,
contact Rod Hamson, Director of Marketing, 257 E. 200 South, #600,
Salt Lake City, UT 84111, or call (801) 322-2002.
"We welcome new opportunities and ideas," Hamson says.
"We'd like to find companies with different ways of
distributing their products to the market. We're looking for
products that enhance the winter sports."
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