Bingo! If you were to venture inside a nightclub or bar catering
to twentysomethings these days, you might be surprised to witness
not drunken debauchery but a spirited round of-how wholesome can
you get?-bingo.
"It's unlike any other gambling game," says Roger
Snowden of the Vashom, Washington-based Bingo Bugle Newspaper
Group, speaking of bingo's appeal. "The social aspects of
bingo are what lead people to play it. The camaraderie [is
key]."
And camaraderie, without question, is a goal of savvy bar owners
attempting to lure in a contemporary crowd with too many
entertainment options and too little appetite for the hard-drinking
days of old.
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"There's just so much competing for the customers'
attention now," says Rick Hynum, editor of Nightclub & Bar
magazine, citing video games, home satellite dishes and cyberspace
as distractions du jour. "There's not necessarily as much
reason to go out. Plus, people aren't drinking as much as they
used to."
Which explains why bingo is taking off in a select number of
Generation X clubs. It also explains other crowd-pleasing
promotions such as Brady Bunch lookalike nights, marshmallow
stacking games, performances by KISS tribute bands and
baby-food-eating contests.
Baby-food-eating contests? Well, nobody said entertainment was
pretty.
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