Rubber stamps are making their mark-and we don't just mean
on paper. These days, anything from tennis shoes to tablecloths is
fair game for those with an itch to ink.
"Fabric stamping has gotten really popular," says
Teresa Lohr, owner of Stamp Soup, a rubber stamp store in Long
Beach, California. "It's art without anxiety. The majority
of [rubber stamp enthusiasts] are not artists. This does your
artwork for you, and it looks fabulous."
Speaking of fabulous, Lohr expects her fledgling shop to
increase sales by 20 percent this year. She's not the only one
benefiting from the trend: Rubberstampmadness-a publication
for stamp devotees-has enjoyed a 100 percent increase in
circulation in the past two years. And David Hachmeister, publisher
of the trade magazine Rubber Stampin' Retailer, projects
the $150 million to $200 million art stamp industry will grow 15
percent to 20 percent this year.
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"It's an addiction," says Lohr. Call it what you
will: It seems safe to say rubber stamp fever is a long way away
from being stamped out.
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