The Lemonade Stand
The Lemonade Stand: A Guide to Encouraging the Entrepreneur in Your Child
Reading, writing, arithmetic . . . and entrepreneurship? Proving
that youth isn't always wasted on the young, author Emmanuel
Modu examines the factors that prompt children to start their own
businesses in The Lemonade Stand: A Guide to Encouraging the
Entrepreneur in Your Child (Gateway Publishers, $19.95 paper).
"While there are no reliable figures on the number of
preteen and teenage entrepreneurs in the United States, all
evidence indicates that an increasing number of young people are
showing great interest in starting and running their own
businesses," Modu writes.
He isn't kidding. In The Lemonade Stand, Modu tells of one
tycoon-in-the-making who, by the age of 14, had launched three
different businesses. We also read about young entrepreneurs who
have started everything from a poultry farm to a baseball card
dealership. So much for lemonade stands!
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What makes this book such a must-read for entrepreneurial
parents, however, is the valuable advice that's given.
You'll learn the tangibles (helping children formulate business
plans) as well as the intangibles (helping boost their
self-esteem). You'll even be able to evaluate your chances of
rearing entrepreneurial children.
"Parents who raise their children without opening their
minds to the possibility of running their own businesses or
organizations are sentencing their kids to a life of what I call
'corporate bondage,' " Modu concludes. "As
guardians and role models for your children, you owe it to them to
expose them to alternative ways of leading satisfying
lives."
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