Are Generation X employees a bunch of spoiled, complaining
underachievers-or are they merely misunderstood? Author/Xer Bruce
Tulgan argues in favor of the latter perspective in Managing
Generation X: How to Bring Out the Best in Young Talent
(Merritt Publishing, $22.95 paper).
"Too many Xers are being poorly managed and the costs are
too high to leave this problem unremedied," Tulgan insists.
"When managers fail to understand the needs and expectations
of Xers and are therefore unable to manage Xers effectively, they
diminish one of the most valuable resources at their
disposal."
As Tulgan sees it, the youth of today are the beneficiaries of
undue criticism-and he's determined to set the record straight.
He's not going into the trenches alone, however: Managing
Generation X is packed with personal horror stories out of the
mouths of fellow Xers. In short, this is Generation X 101.
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Unless you, too, were raised on MTV, you might want to put this
tome at the top of your reading list. Don't let a generation
gap divide your business and subtract from your success.
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