Ahh . . . the audience. Although it once seemed unlikely that
Buddhism would play in Peoria, it now seems almost inconceivable
that the widespread yearning for divine wisdom should soon pass.
Not with skyrocketing health-care prices making alternative
medicine an attractive option. Not with a younger generation
fixated on environmental issues. Not with the millennium in sight.
Not with technological advances giving rise to so much collective
anxiety. Not, in summary, with the way things are. The more complex
the world becomes, the more we look for answers to make sense of
our own lives.
All of which bodes well for New Age entrepreneurs. "As our
Generation X customers continue to mature," speculates
Rowland, "I think they're only going to become more
concerned and more interested in improving their bodies and minds
and their outlooks on life."
Entrepreneur Joe Bonk is equally enthusiastic. "I really
see [this industry] growing bigger," he raves. "It's
going to keep going on and on and on and on."
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Kind of like the quest for spiritual enlightenment itself,
wouldn't you say? It's a journey with so many roads, so
many passengers . . . and so many possibilities.
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