Coming Of Age
Entrepreneurs get in the spirit as New Age products gain a mainstream following.
Something funny has happened to the New Age movement-it's
gone mainstream. Whether it's due to spiritual longing,
environmental concerns, changing attitudes, impending millennial
fever-or, more likely, a combination of all of the above-a
surprising number of consumers are embracing products previously
thought of as, well, weird. And, as incense burners, love beads and
Gregorian chants captivate the masses, it's clear New Age
entrepreneurs are tapping into a force perhaps even more powerful
than they ever envisioned.
"People are searching for other ideas because the old ideas
aren't working," says Eric Sherman, owner of Central
Casting, a Berkeley, California, company that sells an extensive
line of
metaphysical jewelry. "People are moving away from
traditional religions, medicines and lifestyles and are looking for
alternatives."
Content Continues Below
Sherman, 48, who launched his company four years ago, does his
part by offering alternative-seeking consumers merchandise ranging
from medicine bags and I Ching medallions to zodiac talismans and
endangered wildlife pendants. "What we are basically selling
is ideas," he explains, "ideas for people to grasp ahold
of and think about."
Page 1 |
2 |
3 |
4 |
5 