Even in these days of downsizing, companies are still
celebrating with annual holiday parties or summer picnics. Combined
with the proper planning, the right perspective can make these
gatherings more than just a good time.
"Seeing an annual event as just a party is
shortsighted," says Clare L. Sullivan, owner of Clare L.
Sullivan & Associates Inc., a corporate event production
company in Houston. "There's a bigger picture involved.
Events must be seen as part of a means to an end-the company's
bottom line." This applies whether the event is a full family
event that includes spouses and children or is restricted to
employees.
Well-planned, coordinated events that are promoted in advance
and include games and contests can boost employees' morale,
improve teamwork, enhance interdepartmental cooperation and
generally establish better working relationships throughout the
company. "Employees who feel good about themselves and their
employer are less likely to contribute to the millions of dollars
lost every year to absenteeism, sick leave and turnover,"
Sullivan says.
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The key to a successful event is thorough organization, which is
why you should consider hiring a professional event planner-even if
your company has a small staff or limited budget.
Keep in mind one important caveat: Don't burden your
employees with planning. "This is the '90s," Sullivan
notes. "We're outsourcing everything to people with the
appropriate expertise."
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