Most businesses have an element of seasonality to them. When
your business slows down, take advantage of that period to do
things you can't do when you're busy.
"Do things that will make your business better when the
slow time is over," says James Hahn, associate director of the
Small Business Development Center at the University of Central
Florida in Orlando. "Especially consider things that are
typically disruptive of your normal operation."
Some of Hahn's suggestions:
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Upgrade your computers and software.
Do necessary but noncritical repairs to your facility.
Conduct employee training sessions.
Spruce up your offices.
Schedule vacations.
Rearrange displays.
Clean out your desk.
Purge files.
Organize storage areas.
Prepare your next marketing campaign.
Keep in mind that some of these efforts may cost money during a
time when revenues are down, so set aside the necessary funds in
advance. That way, Hahn says, "you'll come out of the slow
period at full speed."
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