Standing Room Only
. . . but McDonald's is right down the street.
It's a situation you won't hear about in business
school-and one most restaurateurs will never face-but in January,
it happened at Music City Roadhouse, Michael Sternberg and Larry
Work's 300-seat Washington, DC, eatery. The phone rang. It was
the White House, calling to find out if President Clinton and Vice
President Gore could bring a party of 20 in to dine that night.
With a packed house in his line of vision and reservations booked
solid all night, General Manager Stephen Mayer had no choice but to
turn the president down.
Refuse to feed the president of the United States? To hear
Sternberg tell it, it's not as newsworthy as it sounds.
"It's kind of like movie stars in Hollywood
restaurants-nobody cares," says Sternberg. "In
Washington, it's not that big a deal-it's just another
politician out eating dinner." The restaurateurs weren't
too worried about being blackballed because only two weeks earlier,
President Clinton had dined at their nearby fine-dining restaurant,
Sam & Harry's.
Did Sternberg and Work do the right thing? Yes, says public
relations guru Larry Meltzer, co-owner of Meltzer & Martin
Public Relations in Dallas. "If you're in the hospitality
industry, you really have to take care of your regular customers
first," Meltzer says. "It's not right to turn them
away unless you can make accommodations for them that are either
equal to or better than what they would have gotten while they were
[at your place of business]." Besides, Meltzer notes,
"The restaurant probably got more publicity for turning [the
president and vice president] down than they would have if
they'd invited them to come in."
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