Business Opportunity of a Lifetime!
Earn $5,000+/month. Part-time, homebased opportunity. Allow
yourself more leisure time, and earn more money. Work smarter, not
harder. No training necessary. Be part of a $4 billion explosive
industry. Territories available; total investment no more than
$1,000. Call now, toll-free, (800) 555-1234.
Who wouldn't be interested? For an investment small enough
to fit on most credit cards, you can buy a (part time!) job that
will kick out $60,000 a year! Where do I sign? To get the full
story, let's take a look at two entrepreneurs who answered this
ad.
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Entrepreneur One calls and learns the opportunity is a rack
distribution program for a new line of chocolate bonbons.
"Six-figure incomes are common," the salesperson says,
"and you will spend no more than two and a half hours a week
on this business. You'll buy all product from the company, and
location advisors will work with you to place the racks in the best
spots in town."
"Even if I lose the entire $1,000," the entrepreneur
rationalizes, "I can afford it." After buying the initial
inventory, though, he's into it for $5,000, and it starts to
look a bit more intimidating.
Six months later, broken display racks line his garage, bonbons
are melting in his basement, and what product he has placed in
stores is not moving. Let's put it this way: He's a long
way from that six-figure income.
This ad also catches the eye of Entrepreneur Two. The difference
is that this business opportunity buyer does her homework.
She looks into the product carefully, taking the time to talk to
retail store owners in her town about displaying the line (they are
not enthusiastic). She checks with the Better Business Bureau and
finds out the seller has an unacceptably high number of complaints
on file; what's more, three states have taken legal action for
trade violations.
So she moves on with her search and finds a stronger business
opportunity company with a more attractive product line and a lot
less hype in its sales presentation. She visits company
headquarters, meets senior management and walks through the
manufacturing facility. Retailers show far more interest in this
product. She contacts three current distributors who report fairly
good success, long hours and strong market acceptance of the
products.
Six months later, she's not making a six-figure income-but
then, our second buyer was not led to expect pie-in-the-sky
results. The business is providing a solid secondary income, one
that could allow our savvy buyer to leave her job in a year and
pursue the business opportunity full time.