Get ready for more Elvis sightings this year--and no, we don't mean of the paranormal variety. In commemoration of the 20th anniversary of the King's death, expect to see retail stores stocking more Elvis paraphernalia than usual. Of particular interest, almost certainly, will be the 20th anniversary tie-in merchandise planned by Memphis-based licensor Elvis Presley Enterprises Inc., which is set to include hats, T-shirts, magnets, watches, glassware and more.
Needless to say, fans throughout the world still possess a hunk-a hunk-a burnin' love for Elvis. Anything from postcards to pillows to lamps bearing his likeness strikes a chord with a wide range of folks--many of them too young to have witnessed firsthand the hysteria generated by one sideburned, hip-swaggering singer.
This article was originally published in the April 1997 print edition of Entrepreneur with the headline: Junior Chefs.
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