What will be hot in the year 2000? In Trends 2000: How to
Prepare for and Profit From the Changes of the 21st Century
(Warner Books, $24 cloth), Gerald Celente predicts the shape of
things to come. As founder of the Trends Research Institute,
Celente is better equipped than most of us to undertake this
task--and if even half of his forecasts prove accurate, get ready
for a significantly changed world.
For starters, there's the expected boom in
videophones--devices that allow users to not only reach out and
touch someone but see that someone as well. (Thankfully, a
"blind button" will guard against unsolicited callers.)
Another development to look forward to are the introduction of
so-called longevity centers, which will treat patrons to clean
food, clean water and clean air.
Along those health-related lines, Celente also tells trend
trackers to watch out for the rise in healthy fast food (not an
oxymoron, as it turns out). And don't be surprised to see
online voting, involuntary voluntary simplicity (again, not an
oxymoron), and ecotourism gain in popularity, too.
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There's no guarantee, of course, but Trends 2000 may
well help you position your business to be in the right place at
the right time.

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