Is the world going buggy? Although it was only last month that
we wrote of the flight of the bumblebee in the gift industry,
we're already picking up another winged creature on our radar
screen. Bees are still the buzz, but keep your eyes peeled for
ladybugs.
Fabled to be good luck, ladybugs seem a natural next step for
gift retailers hoping to capitalize on a fascination with insects.
Ladybugs are often depicted with a certain charm--sort of noncreepy
crawlers, if you will. And we hate to say it, but it's true:
Cuteness doesn't hurt when trying to appeal to bug-eyed
consumers.
If floral and nature themes continue to bloom in the gift
industry, don't be surprised to see other insects winging their
way into the spotlight.
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